We *represent* the little guy, the small family farms that proudly hang our red sign of quality! That red sign is trusted by many for good reason, and we want to ensure that continues. □ We’re not a giant conglomerate with millions of dollars trying to squish the little guy. More importantly, it dilutes the quality associated with our name that represents the hard work of our family-owned farms. □ When non-farm businesses use the name, it creates confusion. But we continue to trademark the name to protect our small farms, many of whom have invested significantly over the last nearly 60 years to support and promote the Apple Hill™ Growers. □ Since then, the name has grown to represent a region, which we understand. Back in 1964, when the Apple Hill™ Growers established the association of 50 small family farms in the Camino/Fruitridge area of El Dorado County, the name Apple Hill was coined to represent our farms that wanted to share the small farm experience of our crops and baked goods. Why would a bunch of farms need that? □ □ We’ve received some questions about the Apple Hill trademark recently.
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